Fusalp x Trace For Good

Introduction

Fusalp, an iconic brand of luxury technical clothing, stands out for its pioneering commitment to innovation and sustainability.

In partnership with Trace For Good, Fusalp has achieved the highest standards of product traceability on the market, ensuring unprecedented transparency in the fashion industry.

1. A Pioneering Traceability Project Reflecting Fusalp's Technical Excellence

Fusalp, known for the technical excellence of its ski apparel, has always been at the forefront of innovation. Its traceability project is no exception. Far beyond the traceability requirements imposed by the AGEC law, the brand now sets the highest standards of product traceability and transparency in the market.

Here's how the Trace For Good tool enables Fusalp to achieve such results in traceability and consumer transparency:

• Detailed multi-material traceability, including operations specific to technical products (finishing, lamination), providing in-depth knowledge of production partners and increased transparency for consumers.
• Specific data collection, automatically transmitted to our partner Carbonfact for detailed life cycle analyses of all Fusalp products. This helps the brand better understand the environmental impact of its collections in order to reduce it.
• Automated collection of audit results and supplier commitment letters, to manage supplier risks.

Fusalp's ambitious traceability project carries a strong message: the characteristic excellence of luxury must be inseparable from exemplary consumer transparency, backed by precise product knowledge.

2. A Tailored Traceability Project, Closely Aligned with Fusalp's Business Needs

The operational excellence achieved by Fusalp in managing its CSR data relies on precise configuration of the tool, chosen for its ability to meet specific business needs.

The teams configured the Trace For Good document management tool together. This ensures the collection of necessary documents from suppliers for REACH compliance and management of forced labor risks.

Another example of our collaborative approach is interoperability with Fusalp's life cycle analysis (LCA) partner, Carbonfact. Through this integration, primary data is collected via Trace For Good and automatically transmitted, eliminating the need for manual reprocessing by the brand.

Finally, our solution offers interoperability with Fusalp's internal systems: we configured data export with Fusalp's IT teams so that all relevant product data can be reintegrated into their PIM. This allows Fusalp to autonomously manage the display of information on their website, offering consumers the highest level of transparency on the market.

3. Remarkable Results Thanks to Exemplary Supplier Engagement

Fusalp's strong CSR ambition translates into a high level of precision in the data points to be collected from suppliers, reinforcing their engagement through tailored traceability.

This engagement is essential for the success of any traceability project. The mobilization of suppliers, facilitated by the ease of use of the Trace For Good tool and Fusalp's close relationship with its production partners, is key to success.

To illustrate the effectiveness of this approach, the results of our collaboration with Fusalp speak for themselves:

• 100% compliance with the AGEC law in less than 2 months
• The Spring Summer 2024 collection entirely traced (+1,500 product orders)
• A high engagement rate from Tier 2 suppliers (+70%)

4. Conclusion and Next Steps

The collaboration between Fusalp and Trace For Good demonstrates the necessity of choosing a data enrichment software that can be customized, making it a powerful and relevant tool for precise traceability.

Fusalp's strong efforts in CSR strategy have produced tangible results: a 72% material certification rate, with RDS® and RWS® certifications ensuring animal welfare and traceability. The next step of the partnership aims to extend these practices to other materials and integrate more manufacturing processes into the traceability system.

‍